It has been a pleasure to bring you Getting it Printed. Many changes have been introduced to the printing industry and the new opportunities are quite exciting. We've worked hard to incorporate all the latest information about these changes into this version of Getting it Printed.
Itself is grounded in fundamentals, and this version contains the same solid advice as always, but it also introduces a few new tool sets that will need to be utilized as the market matures even further. With the advent of digital technology, our world has permanently changed.
Printing still is one of the few industries in which customers take an active part in manufacturing. The success of printing jobs depends on the marketing executive, the designer and the printing buyer as much as on the printer. Graphic design requires decisions about inks, paper, file formats, final output and many other aspects of production. Writing specifications, reviewing proofs and conducting press checks involve still more decisions. Customers and printers work together throughout the process.
In this book, you'll learn how to participate in the unique, cooperative workflow of the graphic arts. You'll discover the technical and business requirements needed to make printing's blend of art, craft and industry work for you. This guide will help everyone who plans, designs or pays for printing:sales and customer service representative for printers: paper merchants and imaging service designer: photographers and illustrators: designers who create graphic communications: production managers for agencies studios and corporations: editors who produce books, magazines, catalogs or manuals: and teachers, trainers and consultants who explain how to get the most out of printing equipment, materials and processes.
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