Welcome to Getting It Printed, the definitive introduction to the world of printed media and processes.
Whether you are a customer of a printer, a graphic arts professional or both, planning even the simplest printing job requires many decisions. Large, complex projects many demand hundreds of decisions, and each decision affects all the others in the sequence, from concept to finished product.
Careful planning helps you control the effectiveness, quality, schedule and cost of printing jobs, Planning sharpens your vision of the affect of the final product and improves communication with and among the people involved in production. And planning helps you avoid costly changes after production begins.
Decisions about printing jobs involve both business and technical information. This chapter focuses on business consideration as a framework for technical decisions. You learn how to start answering the key questions found on the opposite page, and why the success of your printing job depends on your answers. We introduce you to the graphic arts services most commonly used to coordinate printing jobs.
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